So you got me, the blog title is a bit clickbaity. Okay, very clickbaity. But there is a good reason for this. I am trying to teach you how to go viral

In this blog, I am going to talk you through a few tips that I have learnt whilst working on marketing at Peak X Studio.

Before we get into it, I want to make one thing clear. Going viral should not be the only goal. It sounds good, and trust me, it is good when it happens, but views on their own do not mean much if they are not connected to anything.

You can get thousands of views from the wrong audience and it can do absolutely nothing for your business. That is why posting with intention matters. The goal is not just to get seen. Instead, it is to get seen by the right people, for the right reason, at the right time.

How to go viral for writing blogs

Blogs are a fairly easy one to conquer. Callum is an SEO expert, so there is a high chance that if he is helping you, your blog will do well.

But let us say you make the mistake of not hiring Peak to help with SEO. The most important thing to make a blog do well is making sure it sits within your niche and relates to your services, or what you want to rank for.

When auditing local marketing agencies in Essex, we found quite a few of them did not target their blogs around their actual services. I experienced this recently when auditing a marketing agency with a client, Agency X. Real business name redacted, and yes, before you ask, they consented to us sharing their story.

They are a local marketing agency based in Southend on Sea, who hired us to look at their SEO. The biggest issue we found was that their blogs were on completely random topics. This agency specialises in website design and brand design, but their latest blog was about QR codes, and the keyword they were trying to target was QR codes.

This, of course, is not related to any of their core services, so it unfortunately serves no real purpose.

QR codes are not a bad topic. It just means that if you are trying to rank for website design, branding, social media, SEO, or anything similar, your blog needs to support that wider strategy.

A blog should not just exist because you had an idea one afternoon. It should have a purpose.

That purpose could be ranking for a keyword, answering a common client question, building trust, supporting a service page, or giving you something useful to share across social media.

Why useful content works better than viral content

So if you want to know how to go viral with blogs, I would honestly start by thinking less about viral and more about useful.

Useful content gets searched. People share useful content. It also makes visitors stay on your site for longer. When it is written properly, it can keep bringing in traffic long after you post it.

That is the real value of a good blog. It should help people, support your website, and give search engines a clearer understanding of what your business is actually about.

How to go viral on social media

This actually follows the same logic as going viral with blogs. You have to plan a topic.

A lot of people think social media is just about posting anything and hoping it works. It is not. The posts that do well usually have a clear reason behind them.

That does not mean every post needs to be some huge strategy document. But you should know why you are posting it.

Are you trying to educate people? Are you trying to show proof? Are you trying to make people relate to a problem? Are you trying to start a conversation? Are you trying to show people what your business actually does?

If you do not know why you are posting something, the audience probably will not know either.

This is where intention comes in.

Before you post, ask yourself what the point of the post is, not in a boring corporate way, but in a real way.

For example, if I post a video about why your website is not converting, the point is not just to get views. The point is to speak to business owners who know their website looks a bit tired, but have not done anything about it yet.

If I post about social media consistency, the point is to speak to people who know they should be posting more, but keep putting it off.

When I post about bad branding, the point is to show that design is not just about making something look pretty. It affects trust, perception, and how seriously people take your business.

That is the difference between posting randomly and posting with intention.

Start with the problem

A good social media post normally starts with a problem.

People do not stop scrolling because you have politely asked them to. They stop because something feels relevant to them.

That could be a problem they have, a mistake they are making, a question they have been thinking about, or an opinion they either agree with or disagree with.

This is why hooks matter.

But again, I do not mean hooks in the annoying way where every video starts with “stop scrolling” or “you need to hear this”.

A hook can be simple.

Something like:

“Your website might not be the problem. Your message might be.”

Or:

“Posting every day means nothing if every post says nothing.”

Or:

“Most businesses do not need more content. They need clearer content.”

These work because they give people a reason to listen. They make a point straight away. They do not waste time.

If you want to go viral, or at least give yourself a better chance, your content needs to make people care quickly.

Make it specific

One of the biggest mistakes people make is being too broad.

They will post something like “why branding matters” or “why social media is important”. And yes, those things are true, but they are also vague.

Everyone has heard them before.

A better angle would be something more specific, like “why your brand looks cheaper than your actual service” or “why your Instagram is not bringing in enquiries”.

That is more direct. It speaks to a real problem.

The more specific the post is, the easier it is for the right person to feel like you are talking to them.

This is the same with blogs. A blog called “Marketing Tips” is too broad. A blog called “How to improve your website before running paid ads” gives people a clearer reason to click.

Specific content normally performs better because people understand what they are getting.

Say something worth sharing

This sounds obvious, but a lot of people forget it.

If you want people to share your content, it needs to say something worth sharing.

That could be useful advice. It could be a strong opinion. It could be a simple explanation of something complicated. It could be a post that makes someone think, “That is exactly what I have been trying to say”.

The best content usually does one of three things.

It teaches someone something useful.

Good content also makes someone feel understood.

Sometimes, it gives someone a new way of thinking about something.

That is the stuff people save, send to their mate, or repost.

Again, it does not have to be complicated. Sometimes the best posts are just clear.

Do not chase every trend

Trends can work. I am not going to pretend they cannot.

But if every piece of content you make is based on a trend, you are always reacting to what everyone else is doing.

That is not a great place to build a brand from.

The issue with trends is that they can get you views, but they do not always build trust. If the trend has nothing to do with your business, then you might get attention, but attention from who?

This is where a lot of businesses go wrong. They see something trending and think they need to jump on it. But if it does not fit your audience, your services, or your tone, it can just look forced.

That does not mean you should ignore trends completely. It just means you should filter them.

Ask yourself, can this trend actually say something useful for my business? If the answer is no, leave it.

You do not need to be on every trend to grow. You need to be consistent, recognisable, and useful.

Consistency matters more than one viral post

Going viral once is great. But one viral post does not build a business.

Consistent content does.

The brands that win are normally the ones that keep showing up with a clear message. They become familiar. People start to understand what they do, what they stand for, and why they might be worth speaking to.

That familiarity is important.

Most people will not enquire the first time they see you. They might watch a video, read a caption, click on your profile, leave, come back a few weeks later, read a blog, then finally send a message.

That is how it usually works.

If you only care about the viral post, you miss the bigger picture.

The real goal is to build a content system that gives you more chances to be seen, more chances to be trusted, and more chances to turn attention into enquiries.

So, how do you actually go viral?

The honest answer is that you cannot guarantee it.

Anyone who tells you they can guarantee viral content is probably lying, or at least making it sound much easier than it is.

But you can give yourself a much better chance.

You do that by understanding your audience, choosing topics with intention, making your content specific, starting with a strong point, and posting consistently enough to learn what works.

You also need to stop making content for everyone.

The best content usually has a clear person in mind. For us, that might be small businesses, tradespeople, founders, or people who know their website and social media are not doing enough for them.

So when we make content, we are not just trying to get random views. We are trying to reach people who might actually need what we do.

That is the difference.

Final thoughts

So yes, the blog title was clickbaity.

But the point still stands. If you want to know how to go viral, the answer is not just better hooks, better trends, or posting more for the sake of it.

It is posting with intention.

Know what you want to be known for. Know who you are trying to reach. Know what problem you are speaking to. Then make content that actually has a reason to exist.

That is how you give yourself the best chance of reaching more people.

And more importantly, the right people.