AI in Marketing: Our honest stance
Our honest stance on Ai in Marketing, where we use it, where we avoid it, and why human creativity still matters.
May 18, 2026
Starting at just 14, Callum has built over a decade of experience in graphic design and website design. He began by creating YouTube banners and editing videos for growing creators, turning a hobby into a way to make money.
Since then, he has worked for one of the world’s leading MSP marketing agencies, with more than 100 websites to his name that he personally designed and built. Beyond design, Callum also grew his own YouTube and TikTok platforms to over 2.1 million views, giving him a deep understanding of online engagement and digital presence.
Today, he brings all of that experience together through Peak X Studio, using the skills and insights he has gained over the past ten-plus years to help other businesses grow.
Our honest stance on Ai in Marketing, where we use it, where we avoid it, and why human creativity still matters.
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Your website, SEO, social media and brand should all be pulling in the same direction. Book a free digital review and we will take a clear look at where you are now, what could be improved, and what should happen next.